Buzzwords come and go, but it seems disruption is continuing to increase.
How do we know? Take a look at the many different, long-standing industries that are slowly but surely being disrupted.
It’s happened over time—from movie rentals, hotel chains and shopping to taxi cabs—and with the continuing advent of new, faster technology, it will likely continue to extend and eventually disrupt even the most classic industries.
This disruption should not be seen as a threat, rather as an opportunity.
Identifying the great number of opportunities that lie ahead in this booming digital era is strictly good business. But how to spearhead these efforts? Now is the time to disrupt your board.
The power and significance of digital directors at the C-level cannot be overlooked.
Identifying this need for a digital-savvy person to provide digital strategy guidance to an organization is a vital first step.
One may think traditional industries are exempt from the digital migration, but that could not be more wrong. Without embracing and adapting to the digital era, a traditional, non-tech company (for example, energy) will likely see its competitors surpass it in the coming years.
In many instances, from administration to industrial automation, new and digital technologies simplify daily tasks, and increase both timeliness and the bottom line.
The role of the digital director will be to identify which of these new technologies are worth investing in and which technologies can be added to modernize existing back-end systems.
Through early adaptation of newer and/or experimental digital technologies, creating digital strategies, and modernizing aging backend systems, a non-tech organization can position itself as a modern player in a traditional field.
Choosing to invest in these important advances will help ensure continued relevance and longevity.
An excellent first place to seek out a digital director is through the many new organizations that focus on providing access to C-level digital leaders.
theBoardlist, for example, is an organization that I am working with to bring to the Canadian market.
Once a company finds their digital director, this person should then work with the existing board to create and set a necessary framework for company leaders to follow and use as a resource.
The day of the digital dawn has come and passed. Our world is digital and every company today is a tech company.
Choose to fill your C-level team with people who will represent the future of the organization through digital strategy, as well as stay true to the founding principles.